Stephen Dawson

Design

as a value

I’m a designer with one outcome in mind—make beloved products and experiences that help change us for the better.

Values

I want to absorb, decode, and craft—design brings the best of my abilities to life.

I love to understand different points of view and keep an open mind about the world around me. I aim to balance the needs of those who use the product with those who support the product to create balanced outcomes. While I fight for the user, I understand that businesses are social constructs that need to be supported by what we do. I do this by unravelling complexity down to building blocks, rebuilding and reshaping them into intuitive user experiences. My solutions aim to be beautiful through function and simplicity, with design aiding their approachability and surfacing the right detail at the right time.

Background

I've spent the last 8 years in design—making my work exciting while continuously evolving my craft.

Before I set foot into the design world, I had already created an appreciation for being in a position to create and help install change. To get into this position, my path demanded self esteem, conviction, and quality of impact. I learned from my surroundings and my interest for well designed objects and experiences. This has helped me to bring purpose and direction to my craft. I’m proud of where I am today and I don’t take my position for granted.

Other experiences

Puregym

I led a research sprint, designed to explore the relationship between fitness journeys and technology.

Wella

Leading the design of a new digital shop front for a new product range called Colour Studio.

ITV X

Working with the design system team to uncover use cases, optimise documentation, and improve workflows.

Logitech G

I collaborated to help produce a new product discovery journey for gamers.

Premier League

I planned content architecture for a new coach career app.

Specialties

UX design

Raising the bar of the existing experience

Research

Planning and conducting to keep design real

ORCA/OOUX

A framework for solving complexity

Strategy

Figuring out the value of design

UI design

Translating solutions visually

How I work

With structure

Using building blocks to create semantic helpers

In detail

Its what makes a difference

From scratch

Freedom to conceptualise and design as an idealist

By people

Design is a conversation

Outside design

Design reflects the world

Remarks

"Stephen has the rare ability to not only effectively communicate insights but also create imaginative design solutions"

David Kerr - Digital Experience Lead

"Stephen has brought a unique dynamic to our design projects, delivering beautifully thought-out, functional solutions that achieve meaningful outcomes"

Will Poole - Head of User Experience